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MAMA 2016 DESERVED :Best Female Artiste in Africa


I really do second the three reasons she won it but in addition, many Nigerian acts with the focus on the love, fail to see that our music is appealing to the world but 'particularly Africa'. This true fact Yemi observed and capitalised on by making every of her song appealing to not just Naija but Africa.

With her song 'Johnny' she broke through other African states — doing the French version of it and few of her other songs. And being that it has that continental feeling, she was gladly accepted. This breakthrough is credited to that Shell deal which gave her value added recognition internationally.

To win a 'MAMA', you must get your music appealing to Africans, you must represent, position and be visible with the efforts of your hard work in the continent. Not just having your song being a hit in Nigeria. No!

Some wondered why she had to sing in French, not knowing the power of language, this award is an eye-opener to the answer.

By Godfreytimes

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